In 2012, by some crazy stroke of luck I was invited to participate in the Diablo III Beta program. It had been 12 agonizing years since the last iteration of the game was released (not including expansions). 12 years is a long time to wait for any sequel in a successful franchise, but even more conspicuous for a giant game company with deep pockets like Blizzard Entertainment.
The technology industry and indeed the world lost a titan of the modern technology pantheon yesterday. Steve Jobs was a pioneer and an innovator and a progressive thought leader, but what may have been greatest about Jobs in my view was his audacious, fervent and oftentimes smug ability to say No.
Nope is what makes Apple great. Adobe Flash? Nope. Doodads, fads, and support for legacy standards? Hell no. People hate it, but it's like taking your medicine, you'll thank Jobs for it later. Thank you, Steve.