There will always be new technology people say you should adopt. Having a website used to be enough. Then suddenly, every business needed a mobile-friendly website and a native app and…queue the next big thing. But technology for technology’s sake is useless. The question is: How can a particular technology support your business’s goals (if, at all)? A new mobile technology trend has been gaining traction: the Progressive Web App (PWA). Named in 2015, PWAs have been picking up steam in the last year with Google and Microsoft teaming up to support them. Apple is also joining in with support on the latest versions of Safari. But before we blindly jump on the bandwagon, let’s look at what PWAs are and if they would be a good fit for your company’s mobile strategy.