Whether you are building a new mobile app for your business or want to improve your mobile website, having a mobile strategy in place is essential. After all, by 2020, there will be roughly six billion mobile users. A good strategy will create a memorable mobile experience for your customers and support your business’s goals at the same time.
In my last blog entry, I discussed why you need a solid demand management process. Demand is what others are asking you to do. It is your “to-do” list or backlog of activities. From this list or backlog, you must be able to select the right work. The other part of what you do for a living is executing the work: doing work right. Therefore, “right work” (what is best to do next) vs. “work right” (what people, processes, or tools will be employed to do the work in the most effective way).